CULINARY INNOVATION COMPETITION IN BEIJING

Posted on January 6, 2016

On December 14, 2015, MZMC organized a U.S. Cranberry Chinese and Western Culinary Innovation Competition in the Sunworld Dynasty Hotel in Beijing. More than 200 guests from 130 organizations, including representatives from the media, chefs of major restaurants and hotels as well as others working in the food and beverage industry, witnessed the competition by 14 teams of chefs in making new, creative Chinese and western cuisines using U.S. cranberries.

At the beginning of the event, Bruce Zanin, Director of Agricultural Trade Office at the US Embassy in Beijing, was invited to give a welcome speech. Mabel Zhuang, CMC’s China representative, delivered a talk on cranberries’ unique health benefits and their unique harvesting methods. The audience was also informed of the CMC program for encouraging bakeries to develop new recipes by providing the latter with free samples of cranberry products. These samples would include dried whole cranberries, soft & moist sweetened dried cranberries, intermediate moisture cranberries and sweetened 1/4 diced dried cranberries.
During the morning session, Mr. Diego, the executive chef for Regent Hotel Beijing, demonstrated the versatility of cranberries as an ingredient in creative recipes by making nine different Chinese and Western food items such as cranberry lollipops, cranberry duck dumpling, cranberry caviar and fried cod fish with cranberries. He also shared his experience of using of cranberries in their different forms – sauces, powder, and foam.

In the afternoon, the 14 teams of chefs and their assistants created their own cuisines. Each team was required to prepare two dishes using cranberries as one of the key ingredients within prescribed time limits. Their creations were evaluated by a panel of judges included Mabel Zhuang from CMC China, Chef Diego from Regent Hotel Beijing, and two other chefs in Beijing. Chef Zhang Guo from Qing Palace Hotel of Beijing won the first prize. His two dishes were namely, Fried Codfish with Scallop and Quail Eggs in Red Wine Cranberry Sauce, and Veal Green Salad with Fragrant Cranberry Sauce. Mr. Su Dongpo, one of the judges, commented that cranberry has a special character that would make the fruit a good match with a variety of meats and seafood, bringing out the natural taste of the other ingredients. It would also go well with such delicacies as foie gras

This is the first time that CMC has hosted such a high standard competition among professional chefs from four- and five-star hotels as well as famous brands of Chinese restaurants in Beijing, Tianjin and other nearby cities. Based on the success of this event, MZMC plans to conduct similar events in the future to promote usage of cranberries in the food and beverage industry.

Testimonials

"M. Z. Marketing Communications has provided exceptional support for the U.S. pecan industry’s successful marketing efforts in China... This is a professional organization which has the full confidence of the U.S. industry."

− National Pecan Growers Council

"From our recent experience working with MZMC for our efforts in mainland China, it has become clear that we couldn’t be working with a stronger or more effective partner. Their work is exceptional, of the highest quality and has certainly contributed to our successes in the China market!"

− Scott J. Soares, Executive Director, U.S. Cranberry Marketing Committee

"M.Z. Marketing Communications is the best thing that has happened to our industry in China. We are writing a new chapter in the history of our industry and MZMC is the primary author."

− Butch Weege, Executive Director, Ginseng Board of Wisconsin

Follow Us

Find Us

M.Z. Marketing Communications

311 Siping Road
Hanson Mansion, Building B
Suite 1406
Shanghai, China 200081

Tel: (+86) 21-6521-6751
Fax: (+86) 21-6521-3459
E-mail: info@mzmc.com.cn