Fresh Connections: China Launches Inaugural Event in Shanghai

Posted on March 19, 2013

Fresh Connections: China (FCC) is a new conference and networking event for international and Chinese fresh produce professionals. The inaugural event was held from March 18-19, 2013 in Shanghai and attracted more than 120 participants from 10 countries. Attendees had the opportunity to learn about the Chinese produce industry via first-hand market visits, roundtable discussion with Chinese produce industry executives, and lectures and panel discussions by professionals from both the international and Chinese produce industries.

Topics covered included an overview of China’s economy, food safety, retail trends, market entry challenges, building and protecting brands, and cold chain management, among others. Participants expressed a high level of satisfaction with the event, some praising it as the among the best Fresh Connection events ever held by PMA. In addition to obtaining valuable information and insight, attendees also reported to have made valuable business contacts and expressed anticipation for a similar event next year.

Testimonials

"M. Z. Marketing Communications has provided exceptional support for the U.S. pecan industry’s successful marketing efforts in China... This is a professional organization which has the full confidence of the U.S. industry."

− National Pecan Growers Council

"From our recent experience working with MZMC for our efforts in mainland China, it has become clear that we couldn’t be working with a stronger or more effective partner. Their work is exceptional, of the highest quality and has certainly contributed to our successes in the China market!"

− Scott J. Soares, Executive Director, U.S. Cranberry Marketing Committee

"M.Z. Marketing Communications is the best thing that has happened to our industry in China. We are writing a new chapter in the history of our industry and MZMC is the primary author."

− Butch Weege, Executive Director, Ginseng Board of Wisconsin

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