Fresh Produce Trade Mission to California and New Orleans

Posted on November 5, 2013

MZMC successfully led a delegation of Chinese fresh produce traders on a reverse trade mission to California and New Orleans from October 14-20, 2013. Representing the largest importers and retail chains in China, the group of buyers toured California growing areas and processing facilities of some of the world’s largest producers of citrus, avocados, berries, and vegetables. Delegates had the opportunity to learn about growing methods, product grading, safety inspection, and packing and distribution.

In order to maximize new business opportunities for the delegates, the group also attended the PMA Fresh Summit 2013 in New Orleans from October 18-20. Fresh Summit is the largest fresh produce trade show in North America, with the 2013 show attracting 18,000 attendees from more than 60 countries. The delegation’s attendance at Fresh Summit 2013 was an important part of the trade mission allowing the Chinese buyers to learn about and make connections with a wide variety of American suppliers. During the show, MZMC directed delegates to supplier booths matching their interests and provided translation.

Fresh Summit 2013 also included a number of activities for international visitors, as well as activities designed specifically for the Chinese delegation.

On the final day of the trade mission, delegates enthusiastically expressed their satisfaction with the trip’s comprehensiveness and careful attention devoted to ensuring each day was valuable and productive. Based on this initial feedback, MZMC expects follow up surveys of attendees to reveal this as one of the most successful fresh produce trade missions in recent years.

Testimonials

"M. Z. Marketing Communications has provided exceptional support for the U.S. pecan industry’s successful marketing efforts in China... This is a professional organization which has the full confidence of the U.S. industry."

− National Pecan Growers Council

"From our recent experience working with MZMC for our efforts in mainland China, it has become clear that we couldn’t be working with a stronger or more effective partner. Their work is exceptional, of the highest quality and has certainly contributed to our successes in the China market!"

− Scott J. Soares, Executive Director, U.S. Cranberry Marketing Committee

"M.Z. Marketing Communications is the best thing that has happened to our industry in China. We are writing a new chapter in the history of our industry and MZMC is the primary author."

− Butch Weege, Executive Director, Ginseng Board of Wisconsin

Follow Us

Find Us

M.Z. Marketing Communications

311 Siping Road
Hanson Mansion, Building B
Suite 1406
Shanghai, China 200081

Tel: (+86) 21-6521-6751
Fax: (+86) 21-6521-3459
E-mail: info@mzmc.com.cn