Market Research

The China market is a vast and constantly changing world of challenges and opportunities. Chinese consumer behavior and product awareness can vary greatly across regions and economic strata, while policy and infrastructure are continuously evolving. This means that marketing campaigns must be well-informed in order to make optimal use of funds and have maximum impact

MZMC conducts in-depth research and analysis in order to support evidence-based marketing strategies. Our research reports receive highly positive feedback from our clients and have been featured on the USDA public website as well as in its Ag Exporter magazine.

Market research services we provide include:

• Conducting product and sector research studies
• Collecting market intelligence via desk research, field research, and trade surveys
• Identify and recommend promotional opportunities
• Research competitive products and industries

Testimonials

"M. Z. Marketing Communications has provided exceptional support for the U.S. pecan industry’s successful marketing efforts in China... This is a professional organization which has the full confidence of the U.S. industry."

− National Pecan Growers Council

"From our recent experience working with MZMC for our efforts in mainland China, it has become clear that we couldn’t be working with a stronger or more effective partner. Their work is exceptional, of the highest quality and has certainly contributed to our successes in the China market!"

− Scott J. Soares, Executive Director, U.S. Cranberry Marketing Committee

"M.Z. Marketing Communications is the best thing that has happened to our industry in China. We are writing a new chapter in the history of our industry and MZMC is the primary author."

− Butch Weege, Executive Director, Ginseng Board of Wisconsin

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Find Us

M.Z. Marketing Communications

311 Siping Road
Hanson Mansion, Building B
Suite 1406
Shanghai, China 200081

Tel: (+86) 21-6521-6751
Fax: (+86) 21-6521-3459
E-mail: info@mzmc.com.cn