Relationships are the key to doing business in China. In particular, the right relationships with media and relevant government offices can take a promotional message far beyond traditional advertising. MZMC has cultivated strong relationships in both trade-specific and general media in order to provide clients with the greatest value and exposure for their products.
We craft effective public relations campaigns which include:
• Media strategy counseling and relations
• Media gatherings/press conferences
• Press releases/feature articles
Government relationships also play an important role in expanding recognition and developing an advantageous regulatory environment for our clients' products. MZMC works closely with the seven USDA Foreign Agricultural Service field offices throughout China. We also help clients to develop relationships with relevant Chinese government agencies such as the Administration of Quality Supervision, Inspection, and Quarantine (AQSIQ). Our marketing specialists stay current with government regulations that may affect our clients' business, and work with government officials to align Chinese regulations with U.S. product standards.