On October 27th, U.S. Pecans, in co-operation with ABC Cooking Studio, held a media event in one of its Beijing stores on Sanlitun. In total, 36 attendees were invited to participate in the event, including 10 media outlets (online and offline) and 26 ABC Cooking Studio members. Kevin Ivey, representing U.S. Pecans, delivered a short speech about the history, harvest, application, and other uses of pecans. Additionally, a cooking demonstration involving pecan cake was conducted by ABC teachers. Two media outlets, China Bakery and China Health Media Group, interviewed Kevin Ivey as to common applications for pecans in the U.S. and U.S. pecan food safety issues. Total ad value generated from this event was estimated at $25,000.